Forum Posts

zahid
Feb 01, 2022
In Gameplay Forum
You know, every time you want to buy a soda, even if it's not exactly that one, you say you're going to buy a Coke? Or when you need those 5 minutes to drink a cup of Nescafe, well, many don't know that it's just a brand of soluble or instant coffee. And when it runs out, you put the Nescafé item on the shopping list, but, in the end, maybe you buy another brand…. This is what we call market positioning and it has a lot to do with the way in which the organization is projected in the mind of the consumer. In this post, we are going to better explain this concept to you and give 5 tips for you to achieve a good market position. Check it! Understanding market positioning Market positioning is literally the position that a brand, product or service occupies in the minds of its potential consumers. Every time we associate a brand with a specific product, even if there is no intention to buy exactly that brand, we are placing it in a prominent place. As we whatsapp mobile number list showed at the beginning of this post, there are some brands that are already so present in the daily lives of consumers that they ended up becoming synonymous with some products. And if you are a digital entrepreneur , you already know how important this is. After all, who does not want to be in the imagination of potential consumers? So, having a good brand positioning mainly means occupying a role of reference, prominence and leadership with your product or service. Paraphrasing Philip Kotler, also known as the father of marketing , market positioning is the action of projecting your product (and the image of your company) with the aim of standing out in front of your target audience . Well, now that we understand the theory, you must be wondering: is there any way to achieve a good market position? It all depends on the union between a good quality product, marketing strategies to publicize your business and, of course, time in the market. In other words, occupying a prominent place in your market is not something that happens overnight. However, there are some tips that you can start putting into practice starting today that will help you build authority and a reference for your audience. They are the following:
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zahid

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